NIKE today revealed a new 11 year deal with Football Federation Australia to confirm a 20 year long partnership.
Although no figure was given, the deal is said to be the largest guaranteed sponsorship investment for the FFA since its inception in 2004.
Nike’s partnership with the FFA kicked off in 2004 and this renewal marks the third consecutive agreement between the two organisations over nine years.
Paul Faulkner, General Manager, Nike Pacific commented: “Nike is dedicated to the development and success of the game of football both locally and on a global scale.
"This renewal solidifies Nike’s commitment to the sport in Australia and supports each and every player in the game.
"From the elite level with the Qantas Socceroos and Westfield Matildas, to professional via the Hyundai A-League, to our various grassroots initiatives such as youth teams, The Chance and Manchester United Premier Cup, Nike is focused on ensuring the ongoing success of Australian Football.”
FFA CEO Ben Buckley added: “Today’s announcement represents an overwhelming vote of confidence in Australian football and it’s incredibly exciting future.
“It’s a powerful symbol of the emerging strength of the game in this country. I thank Nike for their unwavering commitment to Australian football and their substantial investment in the game.”
As part of the new deal, national teams will continue to receive a Nike team kit which incorporates world leading technology updates and innovative and modern design that help to enhance movement and overall performance on the pitch.
This new deal will also help to ensure the future of the Socceroos jersey as the number one national team kit in the country.
The announcement was made today at CarriageWorks in Sydney with several current and future national players in attendance, including: Brett Emerton, Tom Rogic, Kyah Simon, Caitlin Foord and Yianni Perkatis.
Socceroos captain, Lucas Neill showed his support for the partnership with a video message from Doha, Qatar where the team will be taking on Iraq in the World Cup Qualifiers tomorrow.
Australia is part of Nike’s portfolio of Federation sponsorships, including Brasil, England, Portugal, Netherlands, France, Poland, South Korea, New Zealand and the USA.