Football Federation Australia (FFA) has signed an international media rights deal with IMG.
The multimillion dollar deal gives IMG the right to market the A-League, W-League and FFA Cup, as well as selected Socceroos and Matildas matches, to broadcasters around the world for six years from the 2017/18 season.
The IMG agreement complements FFA’s new domestic broadcast arrangements made with FOX SPORTS, Foxtel and News Corp in December 2016.
The final part of FFA’s broadcast rights, a commercial free to air deal the Ten Network, was recently announced.
FFA CEO David Gallop said: “Australian football has never been seen by more people around the world.
“This deal with IMG provides more funds to invest in the game and will help to enhance the reputation of the Hyundai A-League and Westfield W-League, and our national teams around the world.”
IMG Media Senior Vice President Chris Guinness said: “Football in Australia is continuing to enjoy an upward curve in terms of quality and interest from around the world with many players from more established leagues now playing their trade in the A-League.
“We are delighted to have entered into this new partnership with the FFA, amidst very strong interest, and are looking forward to helping them grow media coverage and awareness of Australian football.”