As calls for expansion of the A-League competition from 10 to 12 teams grow louder, the recent unveiling of a Southern Sydney franchise may sound like there'll be too many cooks spoiling the broth when it comes to throwing yet another sporting club into an already flooded Sydney market.

But I think they're on the money with this one.

"This is a very exciting day in Australian football," came the quote from the chairman of the bid's steering committee, Les Murray. It's what you'd expect to hear from a fanatical football commentator/supporter? Well, yes. Of course it is-but this roll out isn't just all promise.

Chinese conglomerate JiaYuan Group are the backers and have a $12 million bank guarantee to prove they're serious about throwing their hat in the ring. Football Federation Australia aren't looking to bring more teams in just yet, until a new model of the league in constructed, that is.

Expanding is important for the growth of any game - but one has to remember it can also kill the golden goose- look at "Super Rugby". Eighteen teams are now going around and has zero interest to even the diehard supporters and it's an international competition.The New South Wales Waratahs home matches once used to be the hottest ticket in town. Now there's more empty seats than people.

When fans can only get to their home games -unless you travel to Canberra and watch them play the ACT Brumbies, it limits the experience of being able to barrack live. Throw in an avalache of penalties stiffling free-flowing play and you have a even more of a problem. But that's another issue for another day.

At least rugby league have plenty of Sydney teams, meaning going to an away game ain't that taxing for the average person.

The Sydney Swans in the AFL have the same problem but everyone loves winners, and they're winning. Even the emergence of the Western Sydney franchise (GWS) hasn't affected their fan base or the other codes for that matter. For the moment.

Football does run the risk of spreading the talent pool too thin but with the addition another Sydney team comes more games.

The Sutherland shire down to Wollongong seems the natural progression for an A-League expansion as the region will revel in the exposure and compliment the huge catchment of juniors already playing the game.

When it comes to national competitions, rugby league teams, the Cronulla Sharks and St George Dragons as well as the Illawarra Hawks (NBL) are the only entities representing the area.  

My only worry is that the A-league will start to look like the old NSL, stacked with Sydney and Melbourne clubs, which brings up another important point regarding a mooted second tier (second division).

Imagine if it came in and Perth Glory and Adelaide United were relegated?

All of a sudden it wouldn't be a national competition- something that has to stay in place to compete with other codes that are.

Back to the subject.

The Southern franchise still a while to wait as the FFA's position is that expansion would not take place before at least the 2018-19 season.

"We note and understand the FFA's preferred timing on expansion. We are not impatient and we are content to wait until expansion is given the go-ahead. But when it does, we will be ready," said Murray.

Lets hope they get that piece of pie before others come in late and take it.

I know that feeling.

Michael Cain is a journalist for TEN Eyewitness news, Sydney.