Newcastle skipper Kevin Nolan grabbed the derby headlines with a hat-trick as Sunderland suffered a horror show on Tyneside.
The 28-year-old fired the home side into a 2-0 lead within 34 minutes, and after Shola Ameobi had helped himself to a brace either side of Titus Bramble's 53rd-minute dismissal, completed the scoring 15 minutes from time on a dream day for the Magpies.
Manager Chris Hughton said: "It is pretty decent and he will certainly enjoy that. He was immense today breaking from midfield.
"Not only to get the three goals but to get them from a deeper midfield position against anybody is outstanding.
"He is our captain and he is a big player, but he is part of a team today and everybody to a man was outstanding.
"It was a difficult first 20 minutes, but you expect that and if they had scored the first goal, then maybe it would have been a little bit different.
"But we did and we had enough to drive on from there."
Newcastle raced into a 3-0 lead by half-time as Sunderland's previously miserly defence was repeatedly torn apart.
Nolan fired them ahead with a 26th-minute overhead kick and added a second from close range eight minutes later, and when Nedum Onuoha felled Jonas Gutierrez on the stroke of half-time, Ameobi calmly converted the resulting penalty.
Any hope of a Sunderland fightback was dashed within eight minutes of the restart when former Magpie Bramble was sent off for a rash challenge on the excellent Andy Carroll, and Ameobi extended his side's lead with a 70th-minute volley.
Nolan completed his hat-trick with a simple header five minutes later, and although Darren Bent pulled one back at the death, the points had already been safely banked.
Hughton, whose contractual situation has sparked all kinds of rumours in the last week, was serenaded by the bulk of a delighted crowd of 51,988, and received the backing of his players after the final whistle.
He said: "The supporters loved what they saw today and what they saw today was 11 players, whichever 11 were on the park, they saw a committed team that took the game by the scruff of the neck, and they certainly deserve all the plaudits today."
For opposite number Steve Bruce, who was Geordie-born and raised, the defeat was among the most painful of his managerial career to date.
He said: "Probably, with the occasion, it has to be up there.
"It will be the most difficult 24, 48 hours to take, but we have to recover as a group and come out fighting against Stoke next weekend.
"We conceded more today than we have all season probably. I don't think anybody could see it coming.
"But I'm not going to try and make excuses, we were well and truly beaten. But we have to take it on the chin and take our medicine."